PRIVACY NOTICE FOR PERSONAL DATA PROTECTION

Ándale La Paz, A.C.,  the association in charge of the operation of the Museo Ruta de Plata, hereinafter “Museo Ruta de Plata” to refer indistinctly to both the Museo Ruta de Plata and the association Ándale La Paz, A.C., with address at Ayuntamiento, no number, between Progreso and Márquez de León, C.P. 23210, El Triunfo, Baja California Sur, Mexico, issues this privacy notice (the "Privacy Notice"), in accordance with the provisions of the Federal Law on Protection of Personal Data in Possession of Private Parties (hereinafter the "Law"), so that the owner of the personal data (hereinafter referred to as the "Owner" and/or the "User", indistinctly) has a greater knowledge about the use and treatment that Museo Ruta de Plata  will give to said personal data collected through our website www.museorutadeplata.com (hereinafter, the "Website"), by telephone and/or by any other means existing or to exist through which the Owner provides them.

Acceptance of the Privacy Notice
By accessing our Website, sending your Personal Data, and/or acquiring any of our products or services, you expressly manifest your consent to the provisions contained in this Privacy Notice, in accordance with article 8 of the Law.

Explanation of ARCO rights: Access, Rectification, Cancellation or Opposition
In accordance with the Law, you have the right to know the personal data we have about you and our Privacy Notice (Access). Likewise, you may request the correction of your personal data if inaccurate or incomplete (Rectification); you can also request that we delete your data from our databases when you believe it is not being used correctly (Cancellation); In addition, you can at any time and for legitimate cause oppose the use of your personal data (Opposition). These rights are known as ARCO rights. 

In the event that you wish to limit the use or disclosure of your personal data, as well as exercise your rights of access, rectification, cancellation or opposition to the use of your personal data in addition to this authorization granted to Museo Ruta de Plata  to store and use your personal data, you must inform Museo Ruta de Plata  in writing and send them to the address indicated above by certified mail with acknowledgment of receipt,  specifically and in detail stating the purpose of your request. At a minimum, this application shall contain the following information:

1. Full name and address of the applicant;
2. Indication of the right (access, rectification, cancellation or opposition) that you wish to exercise in relation to the use of your personal data;
3. Clear and concise description of the personal data with respect to which you are seeking to exercise any of the rights indicated above;
4. Date of application;
5. Signature of the applicant

The personal data that Museo Ruta de Plata collects for reasons of its operation will not be transferred to any third party except in the cases provided for by Law.

To which authority can you turn in case of non-conformity with the processing of your Personal Data?
If deemed necessary, we inform you that you have the right to go to the National Institute of Transparency, Access to Information and Protection of Personal Data (INAI) to assert any disagreement related to the processing of your personal data by Museo Ruta de Plata.

GDPR. Museo Ruta de Plata ' collection and use of personal information, third-party cookies and pixels, and third-party e-newsletter software complies with GDPR requirements as of the date of this privacy policy update. Subscribers and visitors may opt out of receiving announcements or emails at any time in accordance with the privacy policy detailed on this page.

Why do we collect personal information?
Museo Ruta de Plata collects personal information so that we can send emails, offer discounts and promotions and other resources to our users, offer services and products, complete customer transactions, improve website performance, and improve customer service.

How do we collect personal information?
Museo Ruta de Plata may collect your information when you voluntarily register to receive free emails or information, register for a workshop or presentation, register for a tour, complete any type of form, or contact Museo Ruta de Plata through an online form, WhatsApp, our social networks or email. All personal information is stored in secure databases.

What personal information is collected?
The information collected may include your name, email, address, telephone number, and/or billing information.

Will my personal information be distributed to external providers?
No. Museo Ruta de Plata does not sell, lease, nor share any information of the client´s personal identification to any external company.

Cookies and technology of similar follow up
This web site stores cookies in your computer. These cookies are used to improve our web site and provide you more personalized services, both in this web site and other means. A cookie is a fragment of text entered in the memory of your browser through a web site, which allows the site to store information in your device and recuperate it later.

Our site, products and services may use cookies, identifiers of sole devices (such as ID of Apple for advertisers in iOS devices and Identification of Android on Android devices) and other tracking technologies (commonly, "Cookies") to distinguish you from other users and better serve you when you return to the Site, product or service, and to monitor and analyze use of the Site, product or service. Cookies also allow us and our third-party partners to track and identify our users' interests in order to improve the site or product experience across content, features, and advertisements.

We, along with our service providers, may also use other Internet technologies, such as web beacons or pixel tags, Flash technology, and other similar technologies, to send or communicate with cookies and track your use of the Site, product, or service.

What kind of third-party data may be collected when I visit your site?

Google Analytics – We use audience data from Google Analytics, such as age, gender, and interests, to better understand our customers' behavior and work with companies that collect information about your online activities to provide targeted advertising to your interests and preferences. For example, you may see certain ads on other websites because we contract with Google and other similar companies to target our ads based on information we or they have collected, including information that was collected by automated means (such as cookies and web beacons). These companies also use automated technologies to collect information when you click on our ads, which helps track and manage the effectiveness of our marketing efforts.

You can opt out of automated information collection by third-party ad networks in order to deliver ads tailored to your interests by visiting the consumer opt-out page for the Self-Regulatory Principles for Online Behavioral Advertising on http://www.aboutads.info/choices/ and editing or turning off your Google Display Network ad preferences.

Facebook Retargeting (Facebook Personalized) - Museo Ruta de Plata uses Facebook Custom Audience to deliver ads to website visitors on Facebook based on email addresses we have collected from you with your permission as an email subscriber, current or former customers, or inquiries where you voluntarily gave us your email address. Museo Ruta de Plata may use the information we collect from you to show you ads on Facebook.

Facebook Pixel – Conversion tracking helps us measure the ROI of Facebook ads by reporting on the actions people take after seeing those ads. We create pixels that track conversions, add them to pages on our website where conversions will occur, and then track these conversions to the ads we run on Facebook.

No personal information is contained or collected as a result of the use of these cookies or pixels.

Opting out of Facebook Remarketing Ads - you can opt out of receiving Facebook ads through Facebook's privacy settings. https://www.facebook.com/help/568137493302217 

When do we disclose personal information?
Museo Ruta de Plata will never sell, trade, or transfer your personally identifiable information to third parties without your consent, except as provided by law.

Access to your personal information.
You can access and update your personal data that Museo Ruta de Plata has on file at any time by sending an email info@museorutadeplata.com or call +52 (612) 229 5587.

How can you stop receiving emails from us?
Every email sent contains an easy and automated way for you to stop receiving our email. If you wish to do this, simply follow the unsubscribe instructions at the end of any email or you can call us at al +52 (612) 229 5587 or email us at info@museorutadeplata.com

Changes, modifications and updates to the Privacy Policy
Museo Ruta de Plata may at any time make modifications, updates and changes to this Privacy Notice, which we will notify the User through our Website, www.museorutadeplata.com in the Privacy Notice section. This Privacy Policy was updated on December 9, 2022.

Direct telephone line 
Museo Ruta de Plata +52 (612) 229 5587

Email
info@museorutadeplata.com 

Mail address
Ándale La Paz, A.C.
Ayuntamiento no number, between Progreso 
and Márquez de León, C.P. 23210, El Triunfo,
Baja California Sur, Mexico.